Broadcasting vs. Streaming Evolution: How Terrestrial Platforms and Digital Broadcasters Redefine the Market
Broadcasting vs. Streaming Evolution: How Terrestrial Platforms and Digital Broadcasters Redefine the Market
Blog Article
Terrestrial dramas have long been established as widely recognized TV programs, produced and broadcast through traditional broadcasting stations. In contrast, online services are digitally distributed streaming platforms, with global streaming giants, Watcha, and domestic platforms being representative examples. As viewing trends evolve, competition between network-produced series and OTT services has intensified. Consequently, each platform is creating unique content and employing adaptive strategies to stay ahead.
Differentiation Strategies of Terrestrial Dramas
Terrestrial dramas focus on providing stories with widespread popularity while maintaining traditional storytelling methods. In particular, they actively highlight celebrity performers to boost ratings and produce narratives that capture the interest of a wide range of age groups, thereby securing a broad viewer base. Additionally, leveraging their long broadcasting experience and brand trust, they continue to deliver time-tested formulas, ensuring consistent success. This allows audiences to explore different channels to 후후티비 우회 engage with traditional content through various platforms.
Differentiation Strategies of OTT Services
OTT services are expanding their influence by employing approaches distinct from legacy media. Firstly, they actively incorporate emerging trends and unique structures, prioritizing creative risk-taking and cinematic quality over mass appeal. Secondly, they curate tailored content that meets the needs of niche preferences, targeting unique fan bases. Lastly, they focus on producing international releases aimed at the worldwide audience, allowing them to grow their fanbase not only domestically but also across different cultures. Through these strategies, OTT platforms are redefining the market in ways different from traditional terrestrial broadcasting.
Competition and Collaboration Between Platforms
As major TV networks increasingly enter the OTT market, competition has become fierce. For instance, KBS and a long-established broadcaster operate their own streaming platforms, 'KBS Streaming Hub' and 'wavve', respectively, making available their existing TV shows on digital platforms. This strategy helps sustain the relevance of legacy networks while expanding their digital reach. Meanwhile, the rise of alternative digital platforms is shifting audience preferences towards more flexible viewing options.
Conversely, OTT services are also enhancing their competitiveness by working alongside traditional TV networks. Netflix has gained massive international recognition with Korean dramas like 'Squid Game' and 'Hellbound', leveraging the drama production capabilities of terrestrial broadcasters. This synergy helps both parties complement each other’s strengths, fostering a richer content environment. As a result, the boundaries between network TV and streaming continue to become less defined.
Ultimately, legacy TV series and streaming platforms are both competing and working together through their respective unique approaches. Terrestrial dramas maintain traditional genres and general audience focus, whereas digital platforms provide genre-defying and internationally appealing content. As strategic partnerships and integration between these platforms continue to expand, audiences can expect a richer and elevated media landscape in the future.
Report this page